Understanding Social Media Marketing

Understanding Social Media Marketing - Tracy O'Clair

Social media marketing is constantly changing. As soon as you get comfortable with all the buttons and understand how each network integrates into your online community, “The Network” (Facebook, LinkedIn, etc.) will roll out a new update; get bought by another company or change the user interface – making it harder for marketers to stay in the know.

The best way to keep social media marketing simple is to stick to the principles and learn the new terminology. Below are a few tips to help you.

The principles of marketing have not changed. You still need to define your target market, create a message that coincides with your marketing objectives and communicate that message via a media channel.

Technology has changed the way people communicate. Marketers and consumers are no longer limited to traditional forms of communication such as the telephone and newspaper. Smart phones and tablets are now common place making online social networks like Facebook readily accessible from anywhere in the world.

Your target market chooses their media consumption. You need to deliver your marketing message through your target market’s preferred channel of communication.  Find out what how they consume information by asking your current customers or taking a survey.

Social media marketing is a form of marketing. All marketing campaigns need to be measured.  Use online measurement tools like Google Analytics and Facebook Insights to track the following data.

  • Impressions/Reach: The number of people who have seen your brand. This can be organic or paid.
  • Engagement: The number of people who have clicked anywhere on your post. This will guide your future content creation.
  • Followers/Fans: The number of people connected to your profile. Know demographical and psychological information. What makes your audience take action?
  • Clicks: The number of clicks. Provide information quickly. Collect contact information where possible.

Social media marketing is an expense.  Regardless of how you look at it, you will be spending time and money on your online marketing campaign. Set a budget to include time of your employees, yourself or a consultant and outsourcing the work you do not have resources for such as graphic design, data management or advertising.

Create a social media marketing strategy. Make sure your target market’s demographics and your marketing objectives concur with social media marketing. Create a strategy to be successful.

Baltimore Riots: Learn what’s happening before the nightly news report

Baltimore Riots - Tracy O'Clair

Baltimore Riots - Tracy O'ClairBaltimore Riots are happening in Maryland right now. I learned about the riots via CNN and immediately turned to Twitter for more information.

Social media is always newsjacking traditional media.

For those of you who don’t know what newsjacking is – it’s when someone reports newsworthy events prior to the mainstream news companies.

Anyone can view live reports from any event. You merely have to go to Twitter and use the search feature to find graphic uncensored user distributed content.

Once you search the subject you are looking for, pay attention to hashtags that are being used. You can then follow these hashtags to find more content.

Baltimore Riots - Tracy O'ClairHere are a few hashtag feeds for the Balitmore Riots:

Feel free to join the conversation by using relavant hashtags in your Twitter update, replying to Twitter users with your own thoughts and opinions or by simply retweeting content to your audience.

Also, if you have no idea what is going on, you can always look at what’s trending in Twitter and in Facebook. You will find lists of trending content if you look around.

I’d tell you exactly where it is on both Twitter and Facebook; but, buttons and features move around quickly on social media sites and all device dashboards are different.

If you want to stay up to date on what’s happening in the world, all you have to do is look at your smart phone.



Reduce Facebook Drama By Unfollowing Your Friends

Reduce Facebook Drama - Tracy O'Clair

Reduce Facebook drama by controlling what you see in your Facebook newsfeed.

Many people are not interested in seeing negativity in their Facebook newsfeed. You as a Facebook user has the ability to control what you see within your newsfeed. Below are instructions on how to unfollow Facebook friends so you will have a healthy online environment to socialize with your friends, family members and associates.

Note: When you unfollow your Facebook friends, their status updates will not show up in your newsfeed; and, they will not know that you have unfollowed them.

There are two ways to unfollow a Facebook friend.

You can go to your Facebook friend’s timeline and click on the “Follow” button which is located between the “Friends” and “Message” button.

You can also unfollow a Facebook friend directly from your newsfeed. When you see a status update you do not want to see, click on the downward arrow located to the upper right of the status update.

You will then have the below options.

If you still want to see your Facebook friend’s status updates in your newsfeed but don’t want to see that specific type of status update (i.e. negativity, swearing) then choose the “I don’t want to see this” option.

If you no longer wish to see any and all status updates from your Facebook friend, then select “Unfollow [friend’s name].

If you consistently unfollow Facebook friends, you will find less drama in your Facebook newsfeed.

Why Your Business Could Benefit From Hootsuite

Why Your Business Could Benefit From Hootsuite

Save time by linking your most popular social media platforms, such as Twitter, Facebook, LinkedIn, Google Plus, and WordPress, with Hootsuite—a dashboard for social media management. Here are the top three reasons why Hootsuite is a time, money, and, well, lifesaver:

Streamlined Management: with the ever-changing, ever-growing social media platforms, it can be difficult to ensure that each platform is not only operating at its peek traffic time frames, but also in synch with other applications used for your business’s online presence. With Hootsuite, you can link just about all of your social media applications into one location to manage feeds, link posts, see what’s trending, and compile important customer feedback information, even across multiple and different devices.

Auto-Post & Cross-Post: save time and money by uploading weekly content via Hootsuite to post at scheduled prime-time intervals or to post across multiple devices. Have content you want to eventually post but need to wait for high traffic time frames to reach your largest audience? Schedule posts ahead of time, worry-free. Need to get an emergency update out quick? Post just once via Hootsuite and have it appear on all your linked platforms.

Info Tracking: get detailed reports on your social media network’s behavior and interaction with your many platforms. Also receive critical feedback about what your network is saying/posting about you on their own platforms as a way to maximize your business’s interaction and online conversation with your network.

Sign up for a free 30 day trial today. Using Hootsuite already? Tell us what you love about it in the Comments below!

How to Create the Perfect Facebook Post

How to Create the Perfect Facebook Post - Tracy O'Clair

There really is a secret formula on How to Create the Perfect Facebook Post. Here it is.

A perfect Facebook post consists of a few lines of copy – two sentences tops, unless your audience is heavily into reading – a picture, a link and a hashtag or two.

Copy: The point of the copy is to make the reader engages but liking, commenting or sharing. Shares are the best; however, likes and comments are good too. By increasing engagement your Facebook fans are more likely to see your status updates in their news feed. (Just trust me on that one; I’ll explain Edgerank at another time.)

Picture: The picture/graphic should grab your audiences attention. Usually images that induce emotions are best. Picture quotes are usually well received from all audiences and easy to find. If you are linking to a blog article or website, it is okay to take the image directly from the article page.

Original graphics are best; but, let’s face it – we don’t all have the skill or time to create our own graphics. You can find a lot of free stock photo out there. A couple quick stock photo sites are flickr.com and photopin.com.

Link: Ideally and this is not always the case, you should link to a website (maybe yours) so the reader can find more information about the subject you are writing about. Just make sure this link is not long and messy. You can shorten your links via bitly.com, goo.gl and tinyurl.com just to name a few link shortener websites.

Note if you add a link with no picture Facebook will automatically generate a preview of the link to include a picture, headline and a short description. This preview is generated from the website you are linking to; therefore, if the preview does not look as it should, it needs to be fixed on the back end of the website.

Hashtag: Many people are confused as to what a hashtag is – it’s the number symbol followed by letters or numbers with no spaces or punctuation that represents a topic/subject. You should not get carried away with putting too many hashtags in your Facebook status updates because it looks messy and unprofessional. Hashtags should represent the topic of your post and possibly the location. Use one hashtag at minimum and three at most – unless your selling hashtags of course!

And that (comma) my friends is how you create the perfect Facebook post. Stay tuned for content ideas. 🙂