2 Easy Ways to Grow Your Facebook Fan Base

Do you have a Facebook Page but hardly no one has liked it yet? Below you will find a couple easy ways to organically grow your Facebook fan base. Invite People: Whether you’re using the Facebook Pages Manager mobile application or you are viewing Facebook via a browser (hopefully Chrome), the quickest and easiest way to grow your Facebook fan base is to invite your Facebook friends. Where the button appears may vary depending on what dashboard Facebook has decided to give you; however, somewhere at the top of your page there should be a button that looks like three dots. It’s typically right next to the “Share” button. Click on it and then click – “Invite Friends”. Your personal Facebook friends list should display on a pop up window. The easiest way to invite all of your friends is to use the Facebook Invite All Chrome Extension. Trust me – it will save you a lot of time! You can also invite all of your friends by individually selecting each one. Collaborate with Other Page Managers: Another great way to grow your Facebook fan base is to collaborate with other Page Managers. Reach out to companies who have a similar target market(s) and create marketing campaigns that promote both company’s products and services. Some Examples: • Chamber of Commerce and member companies can work together to promote a specific event or cause by sharing and inviting people to a Facebook Event Page which is tied to ticket sales. • Pizza shops and ice cream stands can offer a limited time special offering one large pizza and a 99 cent ice cream cone. Each service discounts one item as a lost leader to bring the entire family in to the establishment. • Real estate companies can feature interior design professionals’ before and after photos with a blog write up of DIY instructions. The free information is traded for audience attention. And the list goes on. Note when collaborating with other entities, it’s important to include your social media marketer! - Tracy O'Clair

Do you have a Facebook Page but hardly no one has liked it yet? Below you will find a couple easy ways to organically grow your Facebook fan base.

Invite People: Whether you’re using the Facebook Pages Manager mobile application or you are viewing Facebook via a browser (hopefully Chrome), the quickest and easiest way to grow your Facebook fan base is to invite your Facebook friends.

Where the button appears may vary depending on what dashboard Facebook has decided to give you; however, somewhere at the top of your page there should be a button that looks like three dots. It’s typically right next to the “Share” button.

Click on it and then click – “Invite Friends”. Your personal Facebook friends list should display on a pop up window.

The easiest way to invite all of your friends is to use the Facebook Invite All Chrome Extension. Trust me – it will save you a lot of time!

You can also invite all of your friends by individually selecting each one.

Collaborate with Other Page Managers: Another great way to grow your Facebook fan base is to collaborate with other Page Managers.

Reach out to companies who have a similar target market(s) and create marketing campaigns that promote both company’s products and services.

Some Examples:

  • Chamber of Commerce and member companies can work together to promote a specific event or cause by sharing and inviting people to a Facebook Event Page which is tied to ticket sales.
  • Pizza shops and ice cream stands can offer a limited time special offering one large pizza and a 99 cent ice cream cone. Each service discounts one item as a lost leader to bring the entire family in to the establishment.
  • Real estate companies can feature interior design professionals’ before and after photos with a blog write up of DIY instructions. The free information is traded for audience attention.

And the list goes on.

Note when collaborating with other entities, it’s important to include your social media marketer!

Social Media Marketing: Why & How

Social Media Marketing: Why & How - Tracy O'Clair

The thing about social media marketing is that it’s always changing. Technology is changing so fast that it’s pretty much impossible to keep up and “know everything”. If someone claims to be a social media guru, they’re not.

From my experience, approximately 50 percent of small business owners (mom and pop operations) are not tech savvy. Some are willing to learn and others downright refuse. {{Those are my perceptions from Maine. I’m curious to see if there is a difference in Florida. I suspect it will be the same.}}

If you plan to still be in business in 10 or 20 years, then you – as a business owner, as a marketer – need to learn about social media marketing.

Social media marketing can be very scary at first – especially when you don’t know what all the buttons do, where you are posting and who can see “things”.

Does the whole world know everything about me?

I screwed up. How do I delete that? ##SHIT

Everyone has to start somewhere. The best thing I can recommend for newbies is to create a personal Facebook profile, learn the ropes and then venture into other social media networks. Another good place to start is LinkedIn.

Just about everyone is on Facebook (but you). You will find all types of people from all around the world. Facebook is like a community festival. The entire community attends – or in this case logs on. The audience is a mix of children, teenagers, young adults, adults and seniors – all with different income levels, gender, likes an dislikes.

LinkedIn is a business to business network and is comparable to a Chamber of Commerce event. The network is more about information sharing and less about socializing.

Which ever platform you choose to start with, make sure to download the smart phone application. If you do not have a smart phone, the you need to give in and go buy one. #ifyoucantbeatthemjointhem

I always say if you are serious about social media marketing then you will go buy a smart phone and get a Facebook account. If you are not serious about social media marketing, then just stop reading this blog. It’s pointless.

Back in the day, when people had a good or bad experience, they would tell their neighbors, their friends and their family. Today, they just jump on to Facebook or Twitter and start complaining or raving. They also rate companies and write reviews on sites like Google or Yelp.

Social media platforms are a catalyst for communication growth and reach. People are talking. Hey, yes they are sometimes talking to their phone – but on the other end of their phone is their network, their audience. And if they happen to be talking about your brand, then you need to be in that conversation. You need to be monitoring what’s going on out there and having great customer service. Reach out to people who are spreading the word about your company. Good or bad, it should be addressed.

And .. that’s all I have to say about that.