Social Media Marketing: Why & How

Social Media Marketing: Why & How - Tracy O'Clair

The thing about social media marketing is that it’s always changing. Technology is changing so fast that it’s pretty much impossible to keep up and “know everything”. If someone claims to be a social media guru, they’re not.

From my experience, approximately 50 percent of small business owners (mom and pop operations) are not tech savvy. Some are willing to learn and others downright refuse. {{Those are my perceptions from Maine. I’m curious to see if there is a difference in Florida. I suspect it will be the same.}}

If you plan to still be in business in 10 or 20 years, then you – as a business owner, as a marketer – need to learn about social media marketing.

Social media marketing can be very scary at first – especially when you don’t know what all the buttons do, where you are posting and who can see “things”.

Does the whole world know everything about me?

I screwed up. How do I delete that? ##SHIT

Everyone has to start somewhere. The best thing I can recommend for newbies is to create a personal Facebook profile, learn the ropes and then venture into other social media networks. Another good place to start is LinkedIn.

Just about everyone is on Facebook (but you). You will find all types of people from all around the world. Facebook is like a community festival. The entire community attends – or in this case logs on. The audience is a mix of children, teenagers, young adults, adults and seniors – all with different income levels, gender, likes an dislikes.

LinkedIn is a business to business network and is comparable to a Chamber of Commerce event. The network is more about information sharing and less about socializing.

Which ever platform you choose to start with, make sure to download the smart phone application. If you do not have a smart phone, the you need to give in and go buy one. #ifyoucantbeatthemjointhem

I always say if you are serious about social media marketing then you will go buy a smart phone and get a Facebook account. If you are not serious about social media marketing, then just stop reading this blog. It’s pointless.

Back in the day, when people had a good or bad experience, they would tell their neighbors, their friends and their family. Today, they just jump on to Facebook or Twitter and start complaining or raving. They also rate companies and write reviews on sites like Google or Yelp.

Social media platforms are a catalyst for communication growth and reach. People are talking. Hey, yes they are sometimes talking to their phone – but on the other end of their phone is their network, their audience. And if they happen to be talking about your brand, then you need to be in that conversation. You need to be monitoring what’s going on out there and having great customer service. Reach out to people who are spreading the word about your company. Good or bad, it should be addressed.

And .. that’s all I have to say about that.