2 Easy Ways to Grow Your Facebook Fan Base

Do you have a Facebook Page but hardly no one has liked it yet? Below you will find a couple easy ways to organically grow your Facebook fan base. Invite People: Whether you’re using the Facebook Pages Manager mobile application or you are viewing Facebook via a browser (hopefully Chrome), the quickest and easiest way to grow your Facebook fan base is to invite your Facebook friends. Where the button appears may vary depending on what dashboard Facebook has decided to give you; however, somewhere at the top of your page there should be a button that looks like three dots. It’s typically right next to the “Share” button. Click on it and then click – “Invite Friends”. Your personal Facebook friends list should display on a pop up window. The easiest way to invite all of your friends is to use the Facebook Invite All Chrome Extension. Trust me – it will save you a lot of time! You can also invite all of your friends by individually selecting each one. Collaborate with Other Page Managers: Another great way to grow your Facebook fan base is to collaborate with other Page Managers. Reach out to companies who have a similar target market(s) and create marketing campaigns that promote both company’s products and services. Some Examples: • Chamber of Commerce and member companies can work together to promote a specific event or cause by sharing and inviting people to a Facebook Event Page which is tied to ticket sales. • Pizza shops and ice cream stands can offer a limited time special offering one large pizza and a 99 cent ice cream cone. Each service discounts one item as a lost leader to bring the entire family in to the establishment. • Real estate companies can feature interior design professionals’ before and after photos with a blog write up of DIY instructions. The free information is traded for audience attention. And the list goes on. Note when collaborating with other entities, it’s important to include your social media marketer! - Tracy O'Clair

Do you have a Facebook Page but hardly no one has liked it yet? Below you will find a couple easy ways to organically grow your Facebook fan base.

Invite People: Whether you’re using the Facebook Pages Manager mobile application or you are viewing Facebook via a browser (hopefully Chrome), the quickest and easiest way to grow your Facebook fan base is to invite your Facebook friends.

Where the button appears may vary depending on what dashboard Facebook has decided to give you; however, somewhere at the top of your page there should be a button that looks like three dots. It’s typically right next to the “Share” button.

Click on it and then click – “Invite Friends”. Your personal Facebook friends list should display on a pop up window.

The easiest way to invite all of your friends is to use the Facebook Invite All Chrome Extension. Trust me – it will save you a lot of time!

You can also invite all of your friends by individually selecting each one.

Collaborate with Other Page Managers: Another great way to grow your Facebook fan base is to collaborate with other Page Managers.

Reach out to companies who have a similar target market(s) and create marketing campaigns that promote both company’s products and services.

Some Examples:

  • Chamber of Commerce and member companies can work together to promote a specific event or cause by sharing and inviting people to a Facebook Event Page which is tied to ticket sales.
  • Pizza shops and ice cream stands can offer a limited time special offering one large pizza and a 99 cent ice cream cone. Each service discounts one item as a lost leader to bring the entire family in to the establishment.
  • Real estate companies can feature interior design professionals’ before and after photos with a blog write up of DIY instructions. The free information is traded for audience attention.

And the list goes on.

Note when collaborating with other entities, it’s important to include your social media marketer!

2 Effective Ways To Increase Your Facebook Fans

Typically when you start Facebook marketing your first and foremost objective is to increase your Facebook likes. Everyone wants more likes, right? But no one seems to know how to get them. Below are a two ways to help you increase our Facebook likes and optimize your Facebook marketing.
First of all, before you start any like campaign, make sure your Facebook Page is filled out correctly with a company description, hours of operation, website link(s), phone number(s) and graphics that represent your brand.
Secondly, you should secure your username by visiting www.fb.com/username and selecting a username that matches your company’s name and/or website address. Try to avoid hyphens, periods and abbreviations. Note that this username is permanent so before you hit “confirm” make sure you proofread the username for typos and are 100 percent positive that this is the Facebook username you want to use.
After you have selected a username you will be able to use www.fb.com/yourusername on printed materials and in digital marketing files. This will allow you to give a precise address to people – ensuring that they find your Facebook Page.
Once you have optimized your Facebook page with all the appropriate data and branding and secured your company’s username, you are ready to start inviting people to your page. This can be done many ways; however, I’ve listed two of the most common ways which will boost your Facebook likes.
Invite your email contacts and Facebook friends. Under the “Build Audience” button – found at the top of your administrative panel on your Facebook Page – you will see two options. One is “Invite Email Contacts” and the other is “Invite Friends”. You should do both.
I often get push back from business owners saying they don’t want to “spam” their Facebook friends and email contacts. My answer is always the same. If you strongly believe in your business; then feel confident about marketing it to your online network. Chances are they want to support your business efforts.
Inviting your email contacts and Facebook friends is perfectly acceptable. Note: when inviting email contacts they will receive an email from the actual page and not yourself.
Post engaging content. If you expect people to like your page, you need to post engaging content for your fans to like, comment and share. This content should be posted no less than three times a week; yet, if you can do once a day or more you will see better results.
Again, many professionals say this is too much in terms of time and exposure. My short reply is – google “EdgeRank” and think about it from a marketing point of view. You’ll understand why it’s important to post to you Facebook Page on a regular basis.