Email Marketing: Why Should I Use An Email Service Provider

Email Marketing - Tracy O'Clair

Email marketing is one of the most cost effective digital marketing tools that we offer our clients – more so than social media.

I’m sure you have received some type of email newsletter in your inbox at some point. For the sake of making life easier I’m going to call these emails “newsletters”; however, they can also be called announcements, blasts, etc. Whatever you call them, they should come via a creditable email service provider like Constant Contact or MailChimp.

Email service providers work for you by making sure that your email newsletter gets from your desktop to your target market’s inbox. They do this by overcoming endless online obstacles such as firewalls, spam filters and the digital abyss also known as cyber space.

Additionally, email service providers will make sure you are following all the CAN-SPAM Act of 2003 which prevents businesses from “spamming” peoples’ email accounts.

Lastly, email marketing should be permission based and have an unsubscribe button located in every email newsletter. If you did not give an organization permission to email you and they do, then it is considered spam and against CAN-SPAM guidelines.

Have you ever received an email that you can’t unsubscribe to? We all have. In that case, you need to mark the email as spam. All email clients such as Microsoft Outlook, Gmail and Mail have spam buttons. If an email is marked as spam enough times it could potentially be blacklisted from the email client. Imagine being blacklisted from Google or Yahoo?

Therefore it’s important to use an email service provider and not send mass emails from your personal email account.

Creating Facebook Lists & Using Them for Privacy

Facebook Lists - Tracy O'Clair

You can create Facebook lists and use them for added privacy when posting sensitive content.

By categorizing your Facebook friends in lists you control who sees your family pictures and status rants and/or your party pictures and business notifications; yet remember it’s good practice to think of all posted information as public.

Below are instructions on how to create a list within Facebook and use it to adjust your privacy settings.

Creating a Facebook List

After you have logged into Facebook, click the “Home” button at the upper right corner of your screen. Within the left column you will see a category called “Friends” – hover directly to the right of “Friends” and the word “More” will pop up, click it.

If you haven’t created any Facebook Friend Lists so far, you will see a few lists that are automatically generated by Facebook.  One of them will be “Close Friends”, click on it.

Click on “Manage List” at the top right.  You can add and delete people on the list by clicking “Edit List”.  You can also change the name of the list from this option.  (Unfortunately, you are not able to change the name of Facebook’s automatically generated lists – but, you will be able to modify lists that you have created.)

The “Manage List” button is also where you can choose which updates are shown on the list’s news feed which you see in the middle of the current page.

Click on “Notifications” to turn list notifications on or off.  Please note that if you choose “On” you will get a notification every time someone on this list updates their profile, uploads a photo and/or any other activity that you have choose to show on the list’s news feed.

Ok, now you know the basics, follow directions in paragraph one and click on “Create List”, name your list and add a few of your friends, then click “Create”.  (Don’t worry your friends won’t know they have been added to a list and all your lists are private.)

Go to your profile by clicking on your name at the upper right of your screen. Click on “What’s on your mind?” below your profile picture. Click on the button directly to the left of the blue “Post” button.  This button will be labeled according to your current privacy settings. Click “Custom”.

“Make this visible to” section: From the drop down menu choose “Specific People or Lists”.  In the box below “Specific People or Lists” start typing your new list’s name.  Once you hit “Save” and “Post” this specific status update will only show to your new list.

Type your list’s name in the box.  Once you hit “Save” and “Post” your status update will be hidden from your new list.  The status update will be visible to the people you selected in the “Make this visible to” section.

Other Privacy Settings

Do the same process for photo albums, privacy settings (i.e. How you Connect, Timeline & Tagging), about me section, relationship status, etc.

Facebook Page Roles Explained

Gaining Attention at the Cost of Losing Security

Below you will find a definition of all available Facebook Page roles and my associated notes on each.

All business Facebook Pages need to be created from a personal Facebook account.  This means you need to have a personal profile that represents a real live person in order to create a business Facebook Page.

Facebook Pages can have multiple administrators at various levels: Page Admin, Page Editor, Page Moderator, Page Advertiser and Page Analyst.

Page Admin: Can manage all aspects of the Page including sending messages and posting as the Page, creating ads, viewing insights, and assigning Page roles. This is the top level role for Facebook Pages. You should have two people assigned as a Page Admin for safety and emergencies.

Page Editor: Can edit the Page, send messages and post as the Page, create ads, and view insights. This a great level to assign your social media manager. They will be able to do everything except delete the page and assign Page roles. This Page role allows the user to change Page settings and manage third party applications.

Page Moderator: Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights. Assign this Page role for someone who will only be managing your Facebook Page and not be changing descriptions or managing third party applications.

Page Advertiser: Can create ads for the Page and view insights. Use this setting for people who are only managing your Facebook advertising campaigns.

Page Analyst: Can view insights. Use this setting for people who are only managing your Facebook reports.

Should I Have Two “Personal” Facebook Profiles?

How many Facebook accounts do you have? Do you know anyone who has two profiles – one for business and one for personal use? Have you ever considered creating a second profile for your “other” online persona?

Many business professionals would defend the need to have two Facebook profiles.  How do they keep up? And where do they find the time to lead split personalities?
As a person who holds many hats including a business owner, a mother and a martini drinker, I can completely understand why people are scared of mixing business with pleasure.
Yet, as a person of logic, I recommend one personal profile for the following reasons.
People will know that you have two profiles and most likely because you have told them. But if you didn’t spill the beans, it’s quite likely between mutual friends, wall feeds and word of mouth, your not-so-secret-life is going to be revealed.
It’s time consuming to have two Facebook profiles. You will spend time reading notifications, switching back and forth between accounts, sorting friends, uploading media and updating statuses.
It’s complicated enough to have one Facebook, why have two? The simple answer is to have one personal Facebook profile.  If for some reason you think you are famous enough to have a two, create a “public figure” profile.  Or if you would like to distribute information to specific groups of people simply adjust your privacy settings.
Let’s face it folks, if you don’t want information spreading viral, don’t post it – enough said.

2 Effective Ways To Increase Your Facebook Fans

Typically when you start Facebook marketing your first and foremost objective is to increase your Facebook likes. Everyone wants more likes, right? But no one seems to know how to get them. Below are a two ways to help you increase our Facebook likes and optimize your Facebook marketing.
First of all, before you start any like campaign, make sure your Facebook Page is filled out correctly with a company description, hours of operation, website link(s), phone number(s) and graphics that represent your brand.
Secondly, you should secure your username by visiting www.fb.com/username and selecting a username that matches your company’s name and/or website address. Try to avoid hyphens, periods and abbreviations. Note that this username is permanent so before you hit “confirm” make sure you proofread the username for typos and are 100 percent positive that this is the Facebook username you want to use.
After you have selected a username you will be able to use www.fb.com/yourusername on printed materials and in digital marketing files. This will allow you to give a precise address to people – ensuring that they find your Facebook Page.
Once you have optimized your Facebook page with all the appropriate data and branding and secured your company’s username, you are ready to start inviting people to your page. This can be done many ways; however, I’ve listed two of the most common ways which will boost your Facebook likes.
Invite your email contacts and Facebook friends. Under the “Build Audience” button – found at the top of your administrative panel on your Facebook Page – you will see two options. One is “Invite Email Contacts” and the other is “Invite Friends”. You should do both.
I often get push back from business owners saying they don’t want to “spam” their Facebook friends and email contacts. My answer is always the same. If you strongly believe in your business; then feel confident about marketing it to your online network. Chances are they want to support your business efforts.
Inviting your email contacts and Facebook friends is perfectly acceptable. Note: when inviting email contacts they will receive an email from the actual page and not yourself.
Post engaging content. If you expect people to like your page, you need to post engaging content for your fans to like, comment and share. This content should be posted no less than three times a week; yet, if you can do once a day or more you will see better results.
Again, many professionals say this is too much in terms of time and exposure. My short reply is – google “EdgeRank” and think about it from a marketing point of view. You’ll understand why it’s important to post to you Facebook Page on a regular basis.