Your Business is Only as Good as You by Tracy O'Clair

Your Business is Only as Good as You

This week has been incredibly stressful and busy. My grandmother (God bless her soul) passed.

Self-Sustaining the Business

With a normal 9-5 job, one can simple take time off for the passing of a family member. As a business owner, is there really any time off? No, not unless your business is self-sustaining. Mine, of course is not. I really need to work on it.

That’s the goal – to remove myself from my business and reap the benefits of passive income. However, it’s not that easy. To remove yourself, you need to be able to remove control while being confident in your teams abilities to act with the same sensitivity and thoughtfulness that you yourself would carry out.

This is a new venture for me. There’s plenty of business in the digital marketing space; yet, finding and training a virtual team is not my specialty. I have to train myself. So, it is taking a lot longer than expected.

Balancing Personal Life and Entrepreneurship

That said, as all entrepreneurs know, your success and/or failure relies heavily on your ability to balance both your personal life and your business!

Many things will be out of your control. You have to make hard decisions in both realms – family, relationships, clients, operations, etc. etc.

My general rule of thumb is to focus on my goals – which I have to remind myself of ALL.THE.TIME. Writing goals down on a regular helps.

Then I decide smaller decisions on those goal guidelines. Often, like:

  • Spending too much time on projects without compensation.
  • Not forcing clients to market appropriately. They will become infatuated with “their” way and forget who the expert is.
  • Allowing outside influences like friends or family to take up too much of my time, time I should be spending focused on the company.
  • Avoiding the irresistible urge to travel. I have an addiction! LOL.
  • Spending too much time working and not enough time focusing on my health – eating and exercising.

Those are just a few things I need to turn around. More on Gram soon. For now, RIP. She was my rock. I miss her guidance and confiding with her.

Tracy O'Clair
Tracy O’Clair graduated from Thomas College with a Bachelor of Arts in Marketing Management. She’s the President and CEO of TOCmedia, a digital marketing agency. Tracy loves marketing, new media and communications. She’s a faithful social media practitioner, blogger and content creator. With values in hand, Tracy is here to educate you on today’s marketing landscape. Topics of passion include marketing, technology and entrepreneurship – with a twinge of family life, hobbies and balance.