If you’re using Instagram to market your company, you want to make sure you follow these simple posting rules:
Too many hashtags is not really enough when it comes to Instagram. Instagram users, filled with teenagers, millennials, the rich and famous, foodies and photographers – expect an exuberant amount of hashtags on every post. So get out your smart phone out, open Instagram and start researching hashtags. As you search each hashtag, Instagram will provide you with a number count. Look for popular hashtags that you can use for your brand. Create a list and use them with every Instagram post.
If you’re already famous by trait, then your popularity will come easy on Instagram. But – if you’re part of the common folk and do not have a national or international following, create longer posts to engage people and tell your story. Then of course, follow up with a dashing display of said hashtags.
Stories, Everyone has a Story
And you should too! It’s definitely hard to keep up with Instagram Stories, especially since they are everywhere – Snapchat, Facebook, Instagram. However, if you want to play the Instagram game and market your brand effectively to this audience – then using the Story functionality is a must. Post on your story throughout the day to, ahem – create a story!
This is a very “what you should do” post without necessarily explaining how. Yet, if you’re in it to win it – and you have to be in order to make it work – you will open Instagram and start posting to figure it out. That’s the only way you really learn.