Social Selling & eCommerce: How Do I Sell Online?
Social Media

Social Selling & eCommerce: How Do I Sell Online?

If you haven’t heard the term “Social Selling” you’re not living life to its full potential. I’ve been watching the marketplace of small business land. Here’s my advice on social selling and eCommerce marketing strategy.

Social Selling: Give Your Customers More Options

You can not control how your customers consume media or how they prefer to purchase your product.

Some people like to communicate via Facebook. Others like email. You would be surprised how many people seek customer support from Twitter – especially with larger corporations. Tbh, I’m a little bias about using social media for customer service. Us marketers are more responsive and attentive, just saying.

Anyhow, find out where your customers like to spend their time online and offer your products there. Facebook is launching a full eCommerce “shopping cart” currently called the Marketplace. There’s always good ole Etsy for crafts and homesteading products. Pinterest launched Buyable Pins in 2015.

Other sites like Instagram and Snapchat offer content with links to your online shopping cart. That said, do you have an online store; and, if so, what does that look like?

eCommerce Marketing: What Sells?  

Just because you have a shopping cart on your website does not necessarily mean people will purchase your product there. Selling online is a convoluted game; but, it’s a lot easier to master if you have all the right pieces in place.

Pick a shopping cart that fits your budget and needs. Since most of my clients are small business owners, I see WooCommerce trending because it’s free and works effortlessly. But, know there are thousands of shopping carts out there. If you have money to spend and want bells and whistles, check around. Two popular shopping carts that have run across my radar are Shopify and BigCommerce.

Whichever shopping cart that you choose, make sure you design your site with the end user in mind. Below are a few tricks of the trade.

  • Don’t make someone click twice when they can click once.
  • Give a lot of product information. Text/copy is good for your search engine optimization.
  • Give plenty of payment options.
  • Tell people what to do and how to do it.
  • Provide FAQs for all types of questions. Again, this helps your SEO.

Storytelling: How Do I Get People to Shopping Cart?

Okay so you now know where your people (target market, tribe) are hiding. You have provided them with a great eCommerce experience on your website that has lots of information for those tire kickers. You are even offering your products on social media (maybe as a teaser product to test the waters). Now what?

You need to tell your story like Moses! He wrote it down! He also told his story to everyone he met. He didn’t stop preaching and now look at him. He has well over 10 pages of Google results.

Be like Moses.

Tell your story everywhere you go to as many people as you can. Oh, and don’t forget your call to action. Tell people to connect with you – on social, via email, etc. Tell them to go to your website and buy. (See above tricks of the trade.)

Be kind. Be responsive. Be Moses.

Tell your story in various formats – video, pictures, text, voice, etc. The platforms are endless these days.

And, if you can’t tell your story hire someone to do it for you – like me. #justsaying

Tracy O'Clair
Tracy O’Clair graduated from Thomas College with a Bachelor of Arts in Marketing Management. She’s the President and CEO of TOCmedia, a digital marketing agency. Tracy loves marketing, new media and communications. She’s a faithful social media practitioner, blogger and content creator. With values in hand, Tracy is here to educate you on today’s marketing landscape. Topics of passion include marketing, technology and entrepreneurship – with a twinge of family life, hobbies and balance.